If you are a lover of Italian motorcycles you know that historically, this is the week the industry gathers to show off it's best efforts. To the Italian way of thinking all new product introductions of note must be introduced on Italian soil and the Milan show is the big beneficiary of that. The 10,000 pound gorilla of motorcycle shows, EICMA takes place in a series of giant halls that take days of walking to cover. Most booths have warrens of offices in the centers behind closed doors with models making appointments and giant wheels of parmesian and bottles of Prosecco lined up to snack on while you wait for your appointment with a CEO. It's another world, where business, design and horsepower collide. We wouldn't miss it for the world and now you won't either....
Pictures and captions by Vicki Smith
Show
Dwayne Frye checks out the view
And takes a moment to join Robin and Gabriele Del Torchio, Ducati CEO for a photo
The show had more Ducati GP bikes than you could believe, seems like every 10th booth had some version of one in it. This one was a GP7 and in the Ducati display next to the DesmoseidiciRR
The new 1098R had a crowd all day as well
After the Ducati booth we headed off for some general sight seeing. This is the Vespa display which was made up to look like a high line ladies dress salon. The "wall" on the right is made of thin strings which you parted to enter
This show is a small city. The Pirelli display made it look like you could step out onto the rooftops
These beauty's were in the NCR display
Bimota had a small display but a big crowd
This is the official press unveiling of the new DB7