If you are a lover of Italian motorcycles you know that historically, this is the week the industry gathers to show off it's best efforts. To the Italian way of thinking all new product introductions of note must be introduced on Italian soil and the Milan show is the big beneficiary of that. The 10,000 pound gorilla of motorcycle shows, EICMA takes place in a series of giant halls that take days of walking to cover. Most booths have warrens of offices in the centers behind closed doors with models making appointments and giant wheels of parmesian and bottles of Prosecco lined up to snack on while you wait for your appointment with a CEO. It's another world, where business, design and horsepower collide. We wouldn't miss it for the world and now you won't either....
Pictures and captions by Vicki Smith
Show